Homes by Gestilar

Homes by Gestilar is a sub-brand of Gestilar, focusing on renovated apartments tailored to individual needs. In the case of projects, deadlines and goals are set by the client, and they provide a full service, thus making it possible for modern properties that meet all needs to be available even in the old town.

The concept follows the basic principle of the parent brand, thus it is based on contrasts, which are among the basic tools of all visual trends, including architecture. The elegant and innovative letter family of Swiss Typeface Sangbleu, forms the backbone of the design concept. We chose the serif version of the family for the sub-brand. In the case of layouts and visual elements —such as frames, decorative orientation elements, margins— we used the proportions and the determined angle of the font and, thus creating a coherent and clean visual world.

The main color of the brand is given by the secondary color of the mother brand. We determined the primary colors that are related to the main brand, and supplemented them with friendlier, more modern colors that correspond to the attributes of the sub-brand. In addition, we defined a secondary and tertiary color scale, thus creating an opportunity to distinguish the countless segments and projects and to further develop the project.

Stationery elements

As part of the Gestilar brand, the structure and visual elements follow the main pillars of the brand. Since Homes is a much more familiar and friendly brand, the logo also conveys this. The minimization of the letter spacing and the lowercase letters also perceives this closeness and casualness.